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Mobile Gaming Peaks in the Evening
Mobile gamers place a high level of value on the experience gaming provides, according to survey results from Wave Collapse, and they’re most likely to want to have that experience at night time, finds...
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Nielsen Reveals 2012′s Best-Liked TV Spots; YouTube Unveils Most Viewed Video...
After releasing its top TV programs of the year, Nielsen has now issued its lists of most liked new commercials, best recalled branded integrations in scripted shows, and top advertising categories and...
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Video Ad Views Held Strong in November, Accounted for 1 in 5 Video Views
Americans watched 10.5 billion video ads in November, down slightly after October’s spike of 10.9 billion, but still fairly steady after a summer lull. The data, courtesy of comScore, also finds that...
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Mobile Phones Now Account for 17% of Total Time Spent With the Internet
People are spending more time accessing the internet from a variety of non-PC connected devices, finds GfK in a new report. While desktop and laptop computers accounted for 83% of total time spent...
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8 of the Top 10 Fastest-Growing US States are in the South or West
The US population grew by 2.3 million between July 2011 and July 2012 to reach 313.9 million, according to the latest population estimates from the US Census Bureau. That equates to a growth rate of...
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Affluents Get More Comfortable With Mobile Shopping
Virtually all (98%) affluent consumers use the internet to shop and make purchases, finds Unity Marketing [download page] in a new study released in December. Yet many have shied away from mobile...
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Online Ad Revenues Grow by 18% Y-O-Y in Q3, Setting Another Peak
Online ad revenues continue to climb at double-digit rates, growing 18% year-over-year in Q3 from $7.82 billion to $9.26 billion, according to the latest quarterly revenue report from the Internet...
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Holiday Highlights: Spending Tallies, Consumer Behavior, and More
If there was ever any indication that the holiday period is in full, unfettered swing (aside from today’s date), it would be the latest figures from comScore, which show $35 billion in retail...
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Marketers Report Positive Outlook as Year Comes to a Close
Marketers around the world are generally optimistic as 2012 draws to a close, finds Warc [pdf] in its latest Global Marketing Index (GMI). The index, which is comprised of budget, trading conditions,...
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Web Trends Analysis Shows Consumers Flocked to Retail Sites in November
An impressive 87% of the online population visited a retail site in November as the holiday season began, according to [download page] the latest data from the comScore Media Metrix. After holding down...
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Gen Xers the Biggest Online Retail Spenders, Gen Y Most Connected
With retail e-commerce setting new peaks seemingly with every passing week, and an impressive 87% of the online population visiting a retail site in November, new research from Forrester Research...
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Facebook the Year’s Top Search Term, Most Visited Website
“Facebook” was the top search term in the US this year, accounting for 4.1% of all searches, representing a 33% increase from 2011, according to an analysis of the year’s top 1,000 search terms by...
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Website Referral Traffic Seen Dominated by Small Fraction of Top Domains
An analysis of 50 B2B and B2C websites over a 3-month period by Conductor has shown that the majority of referral traffic to those websites is generated by just a fraction of the referring sites,...
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Latinos Like to Set, Follow Shopping Trends
Latinos display markedly different shopping habits than their non-Latino counterparts, according to a study conducted by Lapiz and Leo Burnett Group. For example, survey results indicate that they’re...
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Christmas Day Sees Jump in Tablet Activations, Retail Site Visits
Online traffic to the top 500 retail sites in the US increased by 27% year-over-year on Christmas Day, details Experian Marketing Services in newly released insights. Amazon.com, the top-rated site for...
View ArticleTop 10 Network Television Programs, Week of Dec 17, 2012
Nielsen. Broadcast primetime programs. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned...
View ArticleTop 10 Cable Television Programs, Week of Dec 17, 2012
Nielsen. Viewing estimates on this page include Live viewing and DVR playback on the Same Day, defined as 3am-3am. Ratings are the percentage of TV homes in the U.S. tuned into television.
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1 in 5 Homes Forecast to Have a Smart TV This Year
19% of homes will have a Smart TV this year, forecasts a December study [pdf] from YuMe, conducted by Frank N. Magid Associates. That represents an 8% point hike from 11% of current Smart TV owners,...
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North American Marketers Seen Lagging Other Regions in Email Response Metrics
An examination of email performance metrics from January through November 2012 by Eloqua shows that its customers in the Asia-Pacific region (APAC) enjoyed much higher click and open rates during 2012...
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Sports and Reality Shows Account for Half of Social TV Chatter
A year-end review from Trendrr reveals that sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between...
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